COSMETIC BOXES

Custom Cosmetics Boxes

COSMETIC BOXES

Cosmetics are one of the most versatile products, with products ranging from thin lip balers to wide and flat eye shadow palettes. The types of products in this range are unlimited. In recent years, the trend has been not only to develop new products but also to develop new types of packaging to improve the overall appearance of the product.

Cosmetics that look like candy or animals are very common now. As companies compete for customer service, not only for the creation of new and improved formulas for their cosmetics but also for the outer packaging, it is not surprising that the box itself plays an important role. The humble box has become the center of attention because of its importance as a marketing tool. The days when consumers simply bought what was available are over. In a day and at a time when an average customer is exposed to a multitude of different brands, literally thousands and thousands, all aspects of the products must be perfect. Some consumers may be disappointed by the texture of the lipstick or the smell of its base. Bearing in mind that consumers' buying habits are becoming more nuanced, companies need to prepare accordingly.

That's where the importance

That's where the importance of the box comes in. That's the first thing a customer sees because it contains the mask tube, the liner, the blush, the eye shadow palette, etc. The box with an attractive custom design presents a good first impression. This is what makes the customer attentive to the inner product. That's why so much detail goes into the design of the box. Custom Cosmetic Boxes vary a lot because there are many types of products for the face, lips, eyes, etc. Depending on the shape and size of the cosmetic product inside, the size and style of the box are determined. Lipstick boxes, for example, are typical of the retail type and generally have a standard size, although some companies have designed innovative containers for their lipsticks, which means that the boxes of these are everything except standard. The next step designs, which must be creative and reflect the brand it represents. If a company has a color scheme, logo or distinctive element, the packaging must incorporate these elements because they are associated with the brand. Only the packaging will indicate to the customer, remotely, that these products belong to the same brand. This type of recognition is essential because loyalty seems to be high in the cosmetics industry. Women can try one or two new products, but they are generally faithful to a base, a shine or a blush that they use regularly.

Finally, besides being well designed, the boxes must also be practical. They must be functional and protect the product inside. Lamination is also an integral part of the design because it protects the material and provides a clean finish. Custom boxes require a lot of thought and work, but in the end, the reward in the form of a loyal clientele is worth it.