Point of sale and ideas of help for the sale of cosmetic products.


Point of sale and ideas of help for the sale of cosmetic products.
The large volume of options available for the health and beauty needs of consumers requires innovation to attract attention and make a brand stand out in retail environments. Point-of-sale (POS) screens and sales aids are common in this industry, and should be unique and attractive to be effective.
Custom Cosmetics Boxes

Consistency with the Brand Profile
You know what distinguishes your brand, and have spent time developing the aesthetics of your image. Any point of sale screen or sales aids must be consistent with, and improve the established brand. These screens offer a great opportunity to offer new information, presented within the existing framework of your brand. The use of consistent colors and typographies will strengthen the subconscious associations that the consumer has with their product and have the power to remember the brand, even when viewed from a distance, and before the text can be read. By developing a point-of-sale screen or sales aid, the key elements that distinguish your brand make the screen effective.
Interactive Elements Draw the Consumer In
A successful exhibition will attract the attention of the consumer with a visual appeal, but this is rarely enough to maintain its attention: the interactive elements that invite the consumer to actively participate not only extend the amount of time the consumer spends paying attention to the product; they also establish a relationship between the consumer and the product. Effective tactics include inviting the consumer to touch or smell something related to the product, or manually manipulate some structural aspect of the screen to demonstrate an effect (for example, a before / after transition). Custom Cosmetics Boxes
Sales aids provided to retailers can also include brochures and visual aids to help consumers find their ideal product, for example, a color wheel of skin tones to match eye shadow or other makeup options, or a picture of concerns about skin care and the products that most effectively address them
Education: What Is Important?
To be effective, a point of sale and sales aids must tell the consumer something they do not yet know; Once you have your attention, it's time that it's worth educating them on some aspect of your product. Consider the following as valuable information to share with consumers:
Does your product consist only of organic ingredients without GMOs obtained through fair trade?
Does it make use of the latest advances in chemical engineering or other scientific endeavors?
Could It Have Secondary Health Benefits?
Have you adjusted the formula in response to consumer feedback, or have you launched a new product line targeting a specific demographic?
These are all examples of the type of information that a POS screen can transmit.

Custom Cosmetics Boxes

The options are endless
Help options at points of sale and sale include aisle violators, structured displays to house products, and brochures or brochures that must be handled by employees. The possibilities of how you can expand your consumer base and further develop your brand image in the retail environment are unlimited when you partner with the innovators at Wemakecustomboxes, always at the forefront of packaging design. Contact us to learn more today.


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